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Harmful and hazardous alcohol consumption has a major impact on public health and also generates costs related to health care, health insurance, law enforcement and public order, and workplaces, and thus has a negative impact on economic development and on society as a whole.
In order to address the above concerns, and based on the outcomes of the impact assessment process, the Commission of the European Communities has identified the following five priority themes, which are relevant in all Member States and for which Community action in complement to national policies and coordination of national actions has an added value:
- Protect young people, children and the unborn child;
- Reduce injuries and death from alcohol-related road accidents;
- Prevent alcohol-related harm among adults and reduce the negative impact on the workplace;
- Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns;
- Develop and maintain a common evidence base at EU level.
These themes cut across EU, national and local level, and call for multi-stakeholder and multi-sector action. The present strategy therefore proposes to highlight what the Commission and Member States have already done, and further action or continuation of existing actions by the Commission.
It also presents good practices implemented in Member States, and which could inspire similar actions and synergies at national level.