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Young people and alcohol: taste perceptions, attitudes and experiences - ready to drink preparations
Photo: Getty Images
One of the new and increasingly popular beverages are ‘ready to drink' (RTD) preparations. An RTD is a spirit or wine and a non-alcoholic drink, served in a pre-mixed format.
This study aims to determine the palatability of a range of alcoholic and non-alcoholic beverages to teenagers and young adults, with enphazis given to the RTDs. A convenience sample of 350 participants was recruited, 70 in each of five age groups.
Participants were grouped according to age into 12-13yrs, 14-15yrs, 16-17yrs, younger adults of 18-23yrs, and older adults of 24-30yrs.
The study identified that RTDs should not be treated as a homogenous group, as those with different alcohol and non-alcoholic combinations and their packaging are perceived by adolescents in very different ways.
Given that a large proportion of very young adolescents felt that RTDs were packaged to appeal to them, awareness should be drawn to the way these products are being markted.