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Young people and alcohol: taste perceptions, attitudes and experiences - beer
Photo: Getty Images
This study aims to determine the palatability of a range of alcoholic and non-alcoholic beverages to teenagers and young adults. A convenience sample of 350 participants was recruited, 70 in each of five age groups.
Participants were grouped according to age into 12-13yrs, 14-15yrs, 16-17yrs, younger adults of 18-23yrs, and older adults of 24-30yrs.
Approximately half (53.1%) of the sample reported having ever tried beer prior to interview at a mean age of 14.5 years. In each age group more males than females preferred beer.
Adolescent participants were more likely to drink beer rarely or yearly; this trend was stronger for males. Adult participants were more likely to drink beer monthly to weekly; this trend was stronger for females.
The authors concluded that alcoholic beverages such as beer are successful at not targeting adolescents.